Design and Advertising
1. A logo or chosen font for you ‘sole-trader’ name
2. A letterhead that uses your logo/chosen font
3. A list of places your company would advertise, with examples
4. A ‘Model Release’ form, tailored for you companies specialism
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Company Name
1. A logo or chosen font for you ‘sole-trader’ name
2. A letterhead that uses your logo/chosen font
3. A list of places your company would advertise, with examples
4. A ‘Model Release’ form, tailored for you companies specialism
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Company Name
After deciding what our company was about the next step was to decide on a company name. The name represents a rich and varied combination of positive expectations and experiences in the mind of the customer. So an appropriate name is essential to lead us into the right direction.
As this is a group task to build a successful business we have all contributed with a few names. The names we came up as follows:
Indefectible, Supreme, Winning, Latitude, Imprint, Bedazzlement, Perception, Sentiment, Intensity, Milestone, Phenomenon, Turning point, Breakthrough, Princess Portraits, Classy Clicks, Focus on you, Zoom, Future Photography, Photo4U, Fix Photography, Click 4 Class, Flair Photography , Pixel Paradise ,
Flawless, Fine Photography, Photo Genic, Lens Baby, Capture Corner , Caught on Camera , Photo Paradise, Anagram of all our names, Cobra Photography, F11 Photography, Envisage Photography, Prestige Photography, Visions, Dynamic Photography, Peppy, Diligent Photography, Nimble, Photography, Spry Photography
The hard job was picking a name that would stand perfect for our business the name had to sound professional and really show what what the business is all about.
Prestige photography with the majority of the vote as the group that the name was be a postive aspect to the business.
Prestige definition - Widely recognized prominence, distinction, or importance
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Prestige definition - Widely recognized prominence, distinction, or importance
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Logo
Now that the Business has a name I researched differenent types of photography logos to get an idea.
I have produced some logos that I think would fit the company perfect. I have created these in Adobe Illustrator CS5.
I have produced some logos that I think would fit the company perfect. I have created these in Adobe Illustrator CS5.
Screen Shot Of Adobe Illustrator
Different Type faces tried out
I decided on Myraid Pro as its clean looking.
The top two logos that our company like best.
We decided that the first logo.
I have changed the logo into different colours and patterns on the P to see which one stand out the best and what gives the edge we want for the business.
I think the first with the Red P fits best. The team also agree this is winning logo.
Mind Map of the winning combination.
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This is what the adverts would look like
Google
Yellow Pages
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Advertising
When starting up business, advertising is an essential part to get the business started. By doing this it makes the Business more popular and profitable. I have been looking at different ways to advertise and the prices for each advertisement.
Internet
The following sources are very good ways of advertising a business.
Website | Price | Reasons for choice | Link |
Google | Google uses a set budget, pay by clicks | Convenient, popular, and cheap to use. | |
Free Index | Free | Its free to advertise so it makes the business more profitable. | |
Gbbo | Free for two years | Not as popular as other search engines but you receive a service free for two years. | |
Facebook | Free | Extremely popular and no cost needed. | |
Twitter | Free | Extremely popular and no cost needed | |
Ebay | Starting from £1 | Advertise from £1 a week. | |
Papers
Place | Price | Style of Prints |
Local Telegraph | Starting from £28.62 (including VAT) per booking to £72.00 (including VAT) per booking | Depending on the prices the size change. Image, text and colour can be added. |
Citizen free local Paper | Starting £15.32 (including VAT) per booking to £38.31(including VAT) per booking. | Depending on the prices the size change. Image, text and colour can be added. |
Yellow pages | Around £600 a year | Depending on the size. Text, colour images can be added to advert. |
Photography Magazines | Prices Vary per magazine per year | Depending on the size. Text, colour images can be added to advert. |
Other
Other | Price | Reasons for choice |
Wedding Fair | Starting from £90+ for table a day. | Wedding fairs are a popular source and there almost guaranteed to give out work. |
Business Cards | 200 Free from Vista print Then prices ranging from £10 – 50 | Free They look professional and they give important information on the cards. |
Flyers | Starting price £6.24 for 50 ranging to £14 from Vista Print | Cost effective, eye catching , high quality |
Brochures | Start pricing £17.49 for 25 ranging to £132.99 | High quality |
Note Cards | Starting Prices £3.39 to £5.50 | Nice asset to business |
This is what the adverts would look like
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Examples of Letter Heads
I have found examples of letter heads to help me find a style for out company.
I like the is style and colour, but I dont think it fits our business.
This style could work with the colour scheme of our business.
This is more for girly/boudoir photography business.
Simple and plaing looking but coulds also fit in for a corprate business.
Now that I have some in sight of what to do for a letter head my next step is to create it in Adobe Illustrator.
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Letter Heads
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Letter Heads
I have produced three different letter heads using our signiture logo in Adobe Illustrator.
Center aligned
Side
I have added some black and red lines down the left hand side to make the letter head more intresting.
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Model Release
I have made a model realise form. A model release is a legal release signed by the subject of a photograph which grants permission to publish the photograph in one form or another. So this form basically just covers the photographer back. Before I can make one of these forms I had to research what they actually was used for and what needed to be included on the form.
Websites I have looked into:
I have made the realise form suited for our business needs with our logo on.
